"Admen do this. Bet their life on criticism, attention, desire, fear, love, marriage of concession and market. Retention of image. Loyalty to brand. Empathy with client. Sales. On life. Life!
Life goes on. You’re empty, sad, probably the least appreciated creative virtuoso in the industry; well and but life just goes on, emptily, sadly, with always direction but never center. The hubless wheel spins ever faster, no? Yes. Admen approach challenges thus: concede what’s hopelessly true, what you can’t make folks ever want to not be so; concede; then take your creative arm and hammer a big soaked wedge, hard as can be, into whatever’s open to interpretation. Interpret, argue, sing, whisper, work the wedge down into the pulp, where the real red juices be, where folks feel alone, fear their genitals, embrace their own shadows, want so badly it’s a great subsonic groan, a lambent static only the trained adman’s sticky ear can trap, retain, digest. Interpretation… is persuasion’s driveway."
David Foster Wallace, “Westward the Course of Empire Takes its Way”